Album: James Bay - Leap
Hertfordshire's finest hits a primal spot, but is it at the expense of individuality?
James Bay couldn’t be more unhip if he had pelvic removal surgery. He is so middle of the road that he could be a cat’s eye. Everything about him is old before his time – he was inspired to pick up a guitar by hearing “Layla”, he sings in a husky transatlantic semi-Celtic voice, he exists in a continuum of soft rock that runs from the start of AOR through U2, David Gray and the Coldplay imitation explosion of the 00s through to Ed Sheeran and Louis Capaldi.