Album: Camila Cabello - Familia
Leaning into the global Latin pop explosion to charming effect
The global popularity of Latin music in the past few years is almost incomprehensibly huge. 2017’s “Despacito” by Puerto Rican Luis Fonsi was the point where it became clear that Latin America – like South Korea – was now operating entirely on its own pop terms and making the rest of the world dance to its beat. And a look at global streaming charts will show consistently vast figures for artists like Brazil’s Anitta whose “Envolver” is currently the worldwide no.1 single with streams in the hundreds of millions.