Serge Gainsbourg vs The Anglo-Saxons
How a louche French national treasure became an international cult
The arrival of Gainsbourg: Vie Héroique in British cinemas this week – under its Anglo-Saxon title Gainsbourg – assumes that distributors think there’s an audience. Even so, Gainsbourg hardly has the appeal of a Johnny Cash biopic. Or even an Ike Turner biopic. The release continues a process that began in the early 1990s, when a slow, posthumous rise to recognition of Serge Gainsbourg began outside the Francophone world, au delà de l’Hexagon.