The default setting for Brighton indie quartet Black Honey is pop-grunge. There are plenty of moments during their fourth album when Nineties femme-rockers L7 spring to mind. But Black Honey also spread their wings and fly in other directions. The latter songs tend to be Soak’s most noticeable, although whatever style the band chose, they know enough about hooks to keep listeners onside.

Today gradually blossoms from unpromising beginnings. LouderUK’s On The Beach event series takes place throughout the summer and runs the gamut from indie pop-rock, such as Kaiser Chiefs and Bloc Party, to dance events featuring DJs such as Bonobo and Carl Cox. As the name suggests, it all happens on Brighton’s pebbled seashore, overseen by clifftop Georgian houses. Success is dictated, to some extent, by the whims of British weather.

Photographer Finetime and I have our first pints outside Dalton’s, a bar on Brighton seafront, at almost exactly midday. They are Beavertown Neck Oil IPA at 4.3%. The sun is out, glinting off the sea. Feels like the calm before the storm.

As every social space in Brighton once again transforms into a mire of self-important music biz sorts loudly bellowing about “waterfalling on Spotify”, it’s also a great time for those who relish gigs by new talent from all over the world. For three days (four, if you count warm-up Wednesday), every nook and cranny has half-hour showcases running from lunchtime until close. And on top of that are the freebie Alternative Escape fringe events.

Forty years ago, Chuck Prophet was the Keith Richards-like guitar hotshot in Green On Red, peers of R.E.M. and among the raw country-punk architects of what became Americana. Now he’s 61 and playing in a sold-out pub back-room in Hassocks, a downland commuter village near Brighton, still giving his all during two hours of humour and humane passion as if this is the biggest stage, and this crowd a community clearly worth serving.

There’s something exhilarating about seeing bands right at the very, very dawn of their careers. Will they be headlining the Houston Astrodome in five years’ time or working in chip shops? It’s all to play for. But it’s right now that counts. Of course, it only feels that way if they’re any good. When they are, it peps the spirit.

Ro first saw Fat Dog, before anyone had heard of them, at the Windmill in Brixton in front of a crowd of about 25 people. Their manic energy blew her head off. Vanessa and Al K first caught Fat Dog at the Rockaway Beach Weekender in Bognor Regis Butlins in January ’24. The tightly choreographed, manic show was the best thing all weekend.

“I really am the repository for all your shit,” Nina Conti’s famous Monkey hand puppet tells her. Monkey may have a point.

Brighton band Squid are not in the business of straightforward. Combining jazz chops with a sensibility that’s at once post-punk, prog and avant-garde, their music is wilfully tricksy. Yet it does groove, upon occasion, it does funk. Tunes do pop in for a visit.

The quandary is this. Middlesbrough singer Amelia Coburn made one of my favourite albums of last year, her debut, Between the Moon and the Milkman, and I hear she’s playing live near me on the south coast, not something that happens every day.