Billie Eilish: The World's a Little Blurry, Apple TV+ review - sprawling account of the singer's rise to superstardom
Would RJ Cutler's documentary work better in bite-sized chunks?
The Billie Eilish story is a paradigm of pop music and marketing, 2020s-style. Eilish’s instinctive talent became evident when she was barely into her teens, and she flourished with the support of a close-knit and musical family. But the club-gigs-and-radio-play model is long gone, and Eilish’s high-speed ride was boosted by a deal with Apple Music, releases of individual tracks on SoundCloud and YouTube and hefty promotional support from Spotify.