Album: Pet Shop Boys - Nonetheless
Longing, love and longevity as the duo resolutely refuse retirement
This album came with an absolutely enormous promo campaign. As well as actual advertising there were “Audience With…” events, and specials on BBC radio and TV – the latter an Imagine special with Alan Yentob really going in with sledgehammer subtlety to set the Pet Shop Boys up as National Treasures as they approach the 40th anniversary of their first single “West End Girls”. The thing is, though, they deserve it: not just the career retrospective but the free boost for their new work.