theartsdesk Q&A: Arts Patron Jonathan Moulds
He lends his priceless violins to young virtuosos, he backs the LSO - now top financier wants to convince others
Critical, urgent, hard - those are the three words used about the challenge to get the rich to pay more for the arts by the new man at the tiller. He should know. Jonathan Moulds, European President at Bank of America Merrill Lynch, is one of the super-successful, super-wealthy financiers to whom the Cameron government is desperately looking to pick up the slack as they cut back public spending. What the government hopes for is modern-day Medicis - arts patrons who use their wealth to back orchestras, performers, theatres and educational projects - and lots of them.