For the longest time, Waterford Crystal was hardly the coolest brand: something your granny might buy, or a wedding present to be put away for “best” and never used. Now, though, the company has updated their image – in particular with a range of whisky glasses inspired by the world of Mad Men – but managed to build on their Master Cutters' long-established traditions of hard-won skill. On the Bruichladdich site, Karen Krizanovich meets their designers and cutters to find out about the thinking and practice behind this meeting of old and new.
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