McDonald's (the hamburger people) are rarely acknowledged for their contributions to the arts, but without them we may never have witnessed the meteoric rise of composer Eric Whitacre. When he was 14, he heard a casting call on the radio for a McDonald's TV ad, persuaded his mother to drive him into Reno, Nevada to join the throng of hopeful teenagers, and ended up making a brief appearance in the "McDonald’s Great Year" commercial.
“The Virtual Choir took me completely by surprise,” Whitacre claims. “Frankly, putting it together was me procrastinating so I wouldn’t have to compose, and I never thought it would go any further than a small choral circle. Then it started going viral quicker than we had ever imagined. At one point we were getting 20 or 30,000 hits an hour and getting emails from all over the world. I was stunned by it.”
While choral writing seems to be his metier, and Whitacre is happy for his work to be compared to church music “because when people say that they mean that it’s contemplative, exalting and transcendent music”, he’s quite clear that he’s personally “a-religious”.- Eric Whitacre's Songs From America concert at the Barbican on 24 October
- Find Light & Gold on Amazon
- Check out Whitacre's Virtual Choir page

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